What You Have to Know Regarding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. If a user would click on a certain question in such PAA feature, such drop-down would appear with those featured snippets known as the quick answers from a different search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. There have been some instances of infinite PAAs but a lot would stop after several new questions. The PAA feature is initially showed in search results in 2015. Know that the organic search feature is actually part of the ongoing efforts of Google for improving the search experience and also keep those searches in the Google interface much longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. However, a lot of the PAAs showed below on the first SERP.
An essential thing to know is that the People Also Ask feature has surely become more popular when Google first offered this in 2015. It is quite important for you to know that the PAA is considered to be one of the quickest growing search result page features and this is a lot faster even to those featured snippets which are known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. Such actually means that ranking the answer to that featured snippet as well as PAA question may result in many instances of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
If you are going to try ranking for as the answer in the People Also Ask question, you have to optimize such like you would for that featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.
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